Archive for the ‘Digital Marketing’ Category

Delivering Happiness: Job, or purpose?

Delivering Happiness

Anatomy fascinates me. 😉

It’s a beautiful thing when your employer values the same things you do. Recently, we’ve started the mobileStorm Library, which is and will be stocked with books that have inspired us or helped us become better at our jobs (or at life!). A few weeks ago the boss, Jared, posted on Yammer that he’d bought several copies of “Delivering Happiness,” by  Zappos’ CEO, Tony Hsieh, and that it was required reading for those of us in Client Services.

That weekend I had no plans and was getting over a cold, so I figured I’d just relax over the weekend and read the book. It’s only 244 pages… I could’ve finished it in one day… but I actually savored it and took two days to finish it (then went back and reread a it a few chapters at a time, skipping around).

Today, I was happily surprised by a call from Jared to join him & Forrest at Tony’s stop at UCLA. We had an hour to get down there, so I grabbed the nearest – and newest – Trooper, Clifton and we jumped on the 405.

Tony Hsieh

Tony Hsieh, CEO Zappos

The GenX and Y kids inspire me, and Tony’s no different. At the tail end of my so-called career, I finally get it… and I work for and with people who totally get it too.  It really does make a difference when you love what you do to put food on the table, and you’re surrounded by passionate and creative people.

I’ve always joked that my role in life is “the gatherer of the tribe.” I love people and I talk to most everyone I meet. Chances are, somewhere down the road I’ll find some way to put one and another of my friends or family together to serve some mutual need. I’m a facilitator, a nurse-y type (yes, I’ve done it), a typical woman who must always in some way, somehow be taking care of someone somewhere. 🙂 Who better to provide Legendary Customer Service?

So, imagine how happy I am that I make my living helping all sorts of people simply by having a relationship with them, and doing tasks that utilize skills I’ve acquired and at the same time require me to learn new things every single day!

It’s for the good of the tribe, it’s a philosophy… you could even say a purpose. Everyone’s supposed to have one of those, right? 🙂

As for me and my house, we will serve humanity

SMS Opt-out for Dummies

And now, a Public Service Announcement for those of you who subscribe to SMS (text) messages:

“Fuck you asshole” is not a carrier-recognized command to be removed from a list you’ve joined.

However, the following keywords are required to work as an opt-out command:

  • Stop
  • Cancel
  • Quit
  • Unsubscribe
  • End

So you might want to try those first, and if you’re still receiving messages you want to opt out of, maybe try “Help.” It’s surprisingly… um… helpful! You should also be aware that, since there are, y’know, regulations involved and all, the transactions (that is, your messages) between you and any given short code are in fact stored and time-stamped, so that if you want to report a spammer to the FCC, both you and they have proof of who did what and when. With that said, you might not want to text in something that could get you in trouble, or maybe made fun of on someone’s blog. 😉

If you’re on the other side of the mobile marketing interaction, do your part by adhering to US Consumer Best Practices (5 mb PDF, courtesy of Mobile Marketing Association).

Yury at Recess Mobile’s Writing SMS Opt-Out (STOP) Messages is also an excellent primer in the mandatory opt-out workflow, and geared a little more toward developers than marketers per se.

Me, I’m just a snarky old broad who finds inspiration for educational blog posts among the strange things that cross my desk during the day. Many a marketer’s SMS Inbox contains some gems worthy of, that’s for damned sure! 🙂

Yep! I Took the Boss’ Challenge & Got a Logo Tattoo

mobileStorm CEO Offers Up Bonus to Brand Employees, Has First Taker

The unique offer stems from a trip Reitzin made over six years ago to Dublin, where he had the blue tornado portion of the company’s logo tattooed on his ankle in a show of pure dedication to the company he founded and built from the ground up, as well as to have a “permanent testament on my leg to (that) perseverance, persistence, and determination.” Though the employee bonus offer has been on the table for a while, there so far hadn’t been any takers, until now.

Yeah… that’d be ME 🙂 I really do love my job at mobileStorm, and all the people I work with – both clients and colleagues – and “touching down” there has made it a fairly easy landing after the last few chaotic years. 2010 seems to be the year to start a whole new life!

Shout out to Dana at Studio City Tattoo for the fantastic work! Jared says it’s nicer than his (of course it is!), heh.